10 things I hate about you- Typography

'10 Things I Hate About You' uses a specific type of typography that will appeal and reflect the content of the film but also targets its demographic.

Colour: 

• A variety of vivid bright colours reflect the range of characters and personality in the film as it needs to represent a school which has may different types of people. 
• The brightness of the colours could mirror the characters 'in your face' personality and perhaps their crazy teenage life style. 
• The colours it self also represent the youth and adolescence of the characters as adults are usually illustrated using darker more plain colours. This informs the audience of what age group the characters are, within the first 2 minutes of the film.

Font:

• The font type almost resembles a students messy handwriting which will also indicate what the film is about and the type of characters involved. Likewise the handwriting like font also creates a sense of familiarity with the audience as the type of people that would be watching the film will have handwriting that is similar or if they are out of the target audience, this will remind them of their youth. 
• The typography colour be described as 'messy' which could also embody the characters, informing the audience that the characters could be wild teenagers.